A. General Educaton Requirements (54 - 57 credit hours) |
|
|
Click here for course listings |
Plus: |
B. Department Core (7 - 9 credits) |
|
COM 103 |
Freshman Seminar in Communication |
OR |
|
|
other Freshman Seminar Course (1 - 3 cr. hrs.) |
|
COM 201 |
Introduction to Media Studies |
|
COM 228 |
Introduction to Communication Studies |
C. Advertising Option Core (30 credit hours) |
|
COM 253 |
Introduction to Public Relations |
|
COM 331 |
Audio Production |
|
COM 332 |
Basic Television Production |
|
COM 429 |
Advertising Campaigns |
|
COM 443 |
Advertising Media |
|
COM 446 |
Advertising Management |
|
COM 448 |
Applied Mass Media Research |
|
MGMT 224 |
Principles of Marketing |
OR |
|
MGMT 324 |
Marketing Management |
|
MGMT 421 |
Promotion Management |
|
MGMT 424 |
Consumer Behavior |
D. Choose 6 of the following courses (18 credits) |
|
A&D 222 |
Introduction to Photography |
|
COM 255 |
Introduction to News Reporting & Writing |
|
COM 300 |
Introduction in Communication Research Methods |
|
COM 309 |
Visual Communication |
|
COM 318 |
Principles of Persuasion |
|
COM 325 |
Interviewing: Principles & Practice |
|
COM 327 |
International Communication |
|
COM 352 |
Mass Communication Law |
|
COM 403 |
Communication Ethics |
|
COM 436 |
Script Writing |
|
COM 439 |
Focus Groups |
|
COM 441 |
Advanced Television Production |
|
COM 465 |
Visual Aesthetics in Television & Film |
E. Electives (12 - 17 credit hours) |
