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B.A. in Communication (Communication Studies) - Option: Marketing Communication

Course Requirements (126 Credit Hours)

A. General Educaton Requirements (54 - 57 credit hours)

 

 

Click here for course listings

Plus:

B. Department Core (7 - 9 credits)

 

COM 103

Freshman Seminar in Communication

OR

 

 

other Freshman Seminar Course (1 - 3 cr. hrs.)

 

COM 201

Introduction to Media Studies

 

COM 228

Introduction to Communication Studies

C. Marketing Communication Option Core (39 credit hours)

 

A&D 222

Introduction to Photography

 

COM 253

Introduction to Public Relations

 

COM 255

Introduction to News Reporting & Writing

 

COM 305

News Editing

 

COM 325

Interviewing: Principles & Practice

 

COM 353

Problems in Public Relations

 

COM 460

Advanced Public Relations

 

COM 439

Focus Group Research

 

MGMT 224

Principles of Marketing

OR

 

MGMT 324

Marketing Management

 

MGMT 421

Promotion Management

 

MGMT 423

Personal Selling

 

MGMT 424

Consumer Behavior

 

MGMT 427

Sales Management

D. Choose 2 of the following Communication courses

200 level or higher(6 credit hours)

 

COM 225

Intro to Rhetoric & Social Influence

 

COM 250

Mass Communication & Society

 

COM 300

Intro to Communication Research Methods

 

COM 306

Advanced News Reporting & Writing

 

COM 318

Principles of Persuasion

 

COM 319

The Rhetorical Tradition

 

COM 320

Small Group Communication

 

COM 327

International Communication

 

COM 331

Audio Production

 

COM 332

Television Production

 

COM 352

Mass Communication Law

 

COM 403

Communication Ethics

 

COM 420

Intro to Organizational Communication

 

COM 446

Advertising Management

E. Electives (15 - 20 credit hours)

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