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Values and Concepts


Administrative Services systematic approach to quality is based upon the 2001 Malcolm Baldrige National Quality Award Criteria for Performance Excellence. These criteria are built upon a set of core values and concepts that are the foundation for integrating key business requirements within a results-oriented framework. These values and concepts are:

Of these eleven values, Administrative Services has identified three that are core to its daily operations – Customer Driven Excellence, Organizational and Personal Learning, and Management by Fact.

The remainder of this document is dedicated to providing descriptions of the three core and the eight secondary values. This content is largely drawn from The Malcolm Baldrige National Quality Award 2001 Criteria for Performance Excellence, a publication of The National Institute of Standards and Technology.

Administrative Services’ senior leaders (the vice chancellor and direct reports) need to set direction and create a customer focus, clear and visible values, and high expectations. The direction, values and expectations should balance the needs of all stakeholders. Senior leaders need to ensure the creation of strategies, systems, and methods for achieving excellence, stimulating innovation and building knowledge and capabilities. The values and strategies should help guide all activities and decisions of Administrative Services. Senior leaders need to inspire and motivate the entire workforce and should encourage all employees to contribute, to develop and learn, to be innovative and to be creative.

Senior leaders need to serve as role models through their ethical behavior and their personal involvement in planning, communications, coaching, development of future leaders, review of organization performance and employee recognition. As role models, senior leaders can reinforce values and expectations while building leadership, commitment and initiative throughout Administrative Services.

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Administrative Services’ customers judge quality and performance. Thus, Administrative Services must take into account all product and service features and characteristics and all modes of customer access that contribute value to customers and lead to customer acquisition, satisfaction, preference, referral and loyalty. Customer-driven excellence has both current and future components: understanding today’s customer desires and anticipating future customer desires and marketplace offerings.

Value and satisfaction may be influenced by many factors throughout the customer's overall service experiences. These factors include Administrative Services’ relationship with customers that help build trust, confidence, and loyalty.

Customer-driven excellence means much more than reducing defects and errors, merely meeting expectations or reducing complaints. Nevertheless, reducing defects and errors and eliminating causes of dissatisfaction contribute to the customers’ view of Administrative Services and thus also are an important part of customer-driven excellence. In addition, Administrative Services’ success in recovering from defects and mistakes (“making things right for your customer”) is crucial to retaining customers and building relationships.

Customer-driven organizations address not only the product and service characteristics that meet basic customer requirements but also those features and characteristics that differentiate products and services from competing offerings. Such differentiation may be based upon new or modified offerings, combinations of product and service offerings, customization of offerings, multiple access mechanisms, rapid response, or special relationships.

Customer-driven excellence is thus a strategic concept. It is directed toward customer retention, market share, and growth. It demands constant sensitivity to changing and emerging customer requirements and to the factors that drive customer satisfaction and retention. It demands anticipating changes in the marketplace, awareness of developments in technology and competitors’ offerings, as well as rapid and flexible response to customer and market requirements.

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Achieving the highest levels of business performance requires a well-executed approach to organizational and personal learning. Organizational learning includes both continuous improvement of existing approaches and adaptation to change, leading to new goals and/or approaches. Learning needs to be embedded in the way Administrative Services operates. This means that learning

  1. is a regular part of daily work;
  2. is practiced at personal, work unit, and organizational levels;
  3. results in solving problems at their source (“root cause”);
  4. is focused on sharing knowledge throughout Administrative Services; and
  5. is driven by opportunities to effect significant change and to do better.

Sources for learning include employees’ ideas, research and development, customers’ input, best practice sharing and benchmarking.

Organizational learning can result in

  1. enhancing value to customers through new and improved products and services;
  2. developing new business opportunities;
  3. reducing errors, defects, waste and related costs;
  4. improving productivity and effectiveness in the use of all resources throughout Administrative Services; and
  5. enhancing Administrative Services’ performance in fulfilling public responsibilities and service as a good citizen.

Employees’ success depends increasingly on having opportunities for personal learning and practicing new skills. Administrative Services invests in employees’ personal learning through education, training and other opportunities for continuing growth.

Personal learning can result in

  1. more satisfied and versatile employees who stay with Administrative Services,
  2. cross-functional learning, and
  3. an improved environment for innovation.

Thus, learning is directed not only toward better products and services but also toward being more responsive, adaptive and efficient – giving Administrative Services additional performance advantages.

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Administrative Services’ success depends increasingly on the knowledge, skills, creativity and motivation of its employees and partners. Valuing employees means committing to their satisfaction, development and well-being. Increasingly, this involves more flexible, high-performance work practices tailored to employees with diverse workplace and home life needs.

Administrative Services needs to build internal and external partnerships to better accomplish overall goals. Partnerships with employees might entail employee development, cross-training, or new work organizations, such as high-performance work teams. Internal partnerships might also involve creating network relationships among work units to improve flexibility, responsiveness and knowledge sharing.

External partnerships might be with customers, suppliers and other education organizations. Strategic partnerships or alliances are increasingly important kinds of external partnerships. Such partnerships might offer entry into new markets or a basis for new products or services. Also, partnerships might permit the blending of Administrative Services’ core competencies or leadership capabilities with the complementary strengths and capabilities of partners.

Successful internal and external partnerships develop longer-term objectives, thereby creating a basis for mutual investments and respect. Partners should address the key requirements for success, means for regular communication, approaches to evaluating progress and means for adapting to changing conditions.

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Success today demands agility – a capacity for rapid change and flexibility. All aspects of e-commerce require and enable more rapid, flexible and customized responses. Organizations face ever-shorter cycles for the introduction of new/improved products and services, as well as for faster and more flexible response to customers. Major improvements in response time often require simplification of work units and processes and/or the ability for rapid changeover from one process to another. Cross-trained and empowered employees are vital assets in such a demanding environment.

All aspects of time performance now are more critical, and cycle time has become a key process measure. Other important benefits can be derived from this focus on time; time improvements often drive simultaneous improvements in organization, quality, cost and productivity.

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In today’s competitive environment, a focus on the future requires understanding the short-and longer-term factors that affect Administrative Services. Pursuit of sustainable growth and leadership requires a strong future orientation and a willingness to make long-term commitments to key stakeholders – your customers, employees, suppliers and partners, the public and the community. Administrative Services’ planning should anticipate any factors such as customers’ expectations, new business and partnering opportunities, the increasingly global marketplace, technological developments, the evolving e-commerce environment, new customer and market segments, evolving regulatory requirements, community/societal expectations, and strategic moves by competitors. Strategic objectives and resource allocations need to accommodate these influences. A focus on the future includes developing employees and suppliers, creating opportunities for innovation, and anticipating public responsibilities.

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Innovation means making meaningful change to improve Administrative Services’ products, services, and processes and to create new value for stakeholders. Innovation should lead Administrative Services to new dimensions of performance. Innovation is no longer strictly the purview of research and development departments; innovation is important for all aspects of the business and all processes. Administrative Services must be led and managed so that innovation becomes part of the culture and is integrated into daily work.

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Administrative Services depends upon the measurement and analysis of performance. Such measurements must derive from business needs and strategy, and they should provide critical data and information about key processes, outputs, and results. Many types of data and information are needed for performance management. Performance measurement should include customer, product and service performance; comparisons of operational, market and competitive performance; and supplier, employee and cost and financial performance.

Analysis refers to extracting larger meaning from data and information to support evaluation, decision-making, and operational improvement. Analysis entails using data to determine trends, projections and cause and effect that might not otherwise be evident. Analysis supports a variety of purposes, such as planning, reviewing overall performance, improving operations, change management and comparing performance with competitors or with best practices benchmarks.

A major consideration in performance improvement and change management involves the selection and use of performance measures or indicators. The measures or indicators selected should best represent the factors that lead to improved customer, operational and financial performance. A comprehensive set of measures or indicators tied to customer and/or organizational performance requirements represents a clear basis for aligning all activities with organizational goals. Through the analysis of data from tracking processes, measures or indicators themselves may be evaluated and changed to better support goals.

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Administrative Services’ leadership needs to stress its responsibilities to the public and needs to practice good citizenship. This responsibility refers to basic expectations of Administrative Services -- business ethics and protection of public health, safety and the environment. There needs to be an emphasis on resource conservation and waste reduction at their source. Planning should anticipate adverse impacts from production, distribution, transportation, use and disposal of Administrative Services’ products. Plans should seek to prevent problems, to provide a forthright response if problems occur and to make available information and support needed to maintain public awareness, safety and confidence. Administrative Services will must not only meet all applicable local, state and federal laws and regulatory requirements, but must treat these and related requirements as opportunities for improvement “beyond mere compliance.” This requires use of appropriate measures in managing public responsibility.

Practicing good citizenship refers to leadership and support -- within the limits of Administrative Services’ resources -- of publicly important purposes. Administrative Services’ leadership as a corporate citizen also entails influencing other organizations, private and public, to partner for these purposes.

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Administrative Services’ performance measurements need to focus on key results. Results should be used to create and balance value for key stakeholders – customers, employees, suppliers and partners, the public and the community. By creating value for stakeholders, Administrative Services builds loyalty and contributes to growing the economy. In order to meet the sometimes conflicting and changing aims that balance implies, Administrative Services’ strategy needs to explicitly include key stakeholder requirements. This will help to ensure that actions and plans meet differing stakeholder needs and avoid adverse impacts on any stakeholders. The use of a balanced composite of leading and lagging performance measures offers an effective means to communicate short- and longer-term priorities, monitor actual performance and provide a clear basis for improving results.

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The Baldrige Criteria provide a systems perspective for managing the organization to achieve performance excellence. The Baldrige core values and the seven categories form the building blocks and the integrating mechanism for the system. However, successful management of overall performance requires organization specific synthesis and alignment. Synthesis means looking at Administrative Services as a whole and builds upon key requirements including strategic objectives and action plans. Alignment means using the key linkages among requirements including the key measures/indicators. Alignment includes senior leaders’ focus on strategic directions and on customers. It means that senior leaders monitor, respond to and manage performance based on results. Alignment includes using measures/indicators to link key strategies with key processes and align resources to improve overall performance and satisfy customers. Thus, a systems perspective means managing the whole organization, as well as its components to achieve success.

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